MGT-530 · Managerial Economics
Price it right: a seven-week, one-company pricing course
You pick one real company in Week 1. For seven weeks you learn how a manager should price its products. At the end, you write the CEO a memo that says what to do. Every page on this site gives you a tool for that memo.
How a week works
Every week has the same steps, in this order. Steps 1–3 are on this site. Step 4 is in Moodle.
- Watch — one short video per concept (5–8 minutes each; three or four per week).
- Try — the interactive chart on each concept page. Move the sliders until the sentence under the chart makes sense to you.
- Check yourself — quick questions on each concept page. Instant feedback. Not graded.
- Do in Moodle — Practice Homework, your Playbook page for your company, and two comments on classmates’ pages.
Course map
- Week 1 — Supply, demand, and elasticityOpens Oct 12
- Week 2 — Consumer choice and behavioral pricingIn preparation
- Week 3 — Production and costsIn preparation
- Week 4 — Competitive markets: stay, shut down, enter, exitIn preparation
- Week 5 — Monopoly and market powerIn preparation
- Week 6 — Pricing with market powerIn preparation
- Week 7 — Rivals: oligopoly and monopolistic competitionIn preparation
Map updated 2026-10-02.
| Week | Tool you learn | What you do with your company |
|---|---|---|
| 1 | Supply, demand, elasticity | P1 Demand Snapshot |
| 2 | Consumer choice and behavioral pricing | P2 Customer Choice |
| 3 | Production and costs | P3 Cost Structure |
| 4 | Competitive markets: stay, shut down, enter, exit | P4 Stay or Go |
| 5 | Monopoly and market power | P5 Market Power |
| 6 | Price discrimination, bundling, two-part pricing | P6 Pricing Tactics Inventory |
| 7 | Rivals: oligopoly and monopolistic competition | Final Pricing Memo |
The textbook
Perloff & Brander, Managerial Economics and Strategy, 4th edition. Each week page lists the textbook sections that go with each concept. Read the concept page first; the textbook adds depth and more examples.
Due dates, homework, grades and the Playbook Gallery are in Moodle. Questions go to the anonymous Question Box in Moodle.