EU rules on AI labels take effect

From August 2, chatbots in the EU must say they are AI, and AI-made content must be marked.

What happened

• On August 2, 2026, the transparency rules of the EU AI Act began to apply. People must be told when they talk to an AI system, and AI-generated content must be labelled.
• The stricter rules for “high-risk” uses (such as hiring or credit) were pushed back to late 2027 under a simplification package.

Why it matters for you

If your work reaches people in Europe, label AI-made text, images and video, and tell users when they talk to a bot. Many global firms now apply the same labels everywhere.

Sources

• AI Act implementation timeline, artificialintelligenceact.eu.
• 2025 in artificial intelligence (Digital Omnibus proposal), Wikipedia.

Notes for learning. Nothing here is investment advice. All news